MSI Automate Rolls Out New Line of Mobile Robotics

MSI Automate expands its warehouse automation and fulfillment solutions offerings with end-to-end robotics integration.

(Conshohocken, PA) March, 2022 — MSI Automate (, innovative provider of warehouse automation solutions and next-level AI powered warehouse software, today announced the rollout of a new product line of advanced warehouse robotic technologies to be marketed under the brand INVATABOTICS.

Stage one of MSI Automate’s entry into the OEM market includes the introduction of a fleet of mobile robots to be powered by MSI Automate’s own Automate warehouse software.

Uniquely designed for the challenges of warehouse automation and fulfillment optimization, the INVATABOTICS fleet will provide enhanced automation processing capabilities to MSI Automate customers in the areas of order fulfillment, returns processing, mobile storage and retrieval, sortation and transportation, and pallet, case, tote, and unit picking.

The fleet will be manufactured for MSI Automate by a leading global provider of warehousing robotics technology, which has granted it exclusive rights to distribute the technology in North America.

MSI Automate will also benefit from intellectual property patent protection in North America for one of its most sought after technologies: autonomous case-handling. As a result, MSI Automate will be the only patented provider of autonomous case-handling robots in the North American market.

“Our strategy with INVATABOTICS is to ensure end-to-end robotics integration and orchestration with all our warehouse automation solutions,” said Ayman Labib, Chief Technology Officer for MSI Automate.

“Having tested and implemented INVATABOTICS technology in the field for the past few years, we now have proprietary design tools that actually automate the layout, logic, and process components needed to incorporate robotics into any design variation we can come up with,” Labib continued.  “This is a big win for our customers in that it allows us to rapidly test solutions and solve problems in ways not previously possible, while it eliminates the struggles many companies face in trying to integrate disparate one-off robotics systems into more comprehensive automation solutions.”

“INVATABOTICS dramatically enhances the ways in which we can address our customers’ warehousing and fulfillment challenges,” said Nick Gordon, VP Sales for MSI Automate.  “With it, we’re implementing innovative micro fulfillment, ecommerce, and returns solutions that combine numerous robotics technologies to enable our clients to handle conveyable and non-conveyable inventory in the same order fulfillment process. Our ability to integrate and orchestrate these technologies through our Automate warehouse software is what makes this venture so beneficial to our clients.”

About MSI Automate:

MSI Automate ( is a multi-disciplined provider of warehouse automation solutions and next-level AI powered warehouse software. We offer automated fulfillment and distribution solutions for companies in ecommerce, retail, grocery, parcel, pharma, 3PL, returns, wholesale, and more. Our solutions range in scope from in-store micro fulfillment systems to multiple-node warehouse distribution networks.

Keenly focused on providing our customers with comprehensive solutions that deliver them a strategic market edge, we use a proprietary, machine-learning platform of advanced analytics, layout, and modeling tools to rapidly develop and iteratively test automation solutions against each client’s unique business data and requirements.

By combining mixed technology solutions with our advanced Automate software, we provide our clients with the ability to:

  • Predictably deliver on customer promises
  • Maintain the lowest cost of goods possible
  • Flex with demand challenges
  • Meet growth goals
  • Scale with success
  • Strategically step-up marketing and merchandising efforts, knowing their success will no longer be inhibited by the shortcomings of their fulfillment and distribution operation.