{"id":25989,"date":"2022-06-07T16:59:17","date_gmt":"2022-06-07T16:59:17","guid":{"rendered":"https:\/\/msi-automate.com\/?p=25989"},"modified":"2022-06-08T15:44:00","modified_gmt":"2022-06-08T15:44:00","slug":"sure-we-sell-robotics-but-robotics-isnt-what-we-sell","status":"publish","type":"post","link":"https:\/\/msi-automate.com\/sure-we-sell-robotics-but-robotics-isnt-what-we-sell\/","title":{"rendered":"Sure We Sell Robotics. But Robotics Isn’t What We Sell."},"content":{"rendered":"\n

If you\u2019re thinking about making the leap to emerging technology, but are unsure how or where to begin, here\u2019s a good question to ask of any would-be robotics providers you encounter:<\/p>\n\n\n\n

What do you sell?<\/p>\n\n\n\n

It seems like an obvious and even unnecessary question, but the answer you get will actually tell you a lot about the provider you\u2019re considering.<\/p>\n\n\n\n

How?<\/p>\n\n\n\n

The material handling industry is experiencing a renaissance in technological advancement. And robotics companies in particular are bringing new products to market at a break neck pace.<\/p>\n\n\n\n

This is potentially great news for processing efficiencies.<\/p>\n\n\n\n

But when industries explode the way the material handling industry has over the past few years, the growth is typically product driven. And in a product-rich market, the focus from the provider side of the equation can be to try to saturate the market as quickly as possible to establish early market dominance and make it difficult for the competition to stay afloat.<\/p>\n\n\n\n

To do that, many young companies will adopt a sales strategy that is more focused on finding customers to fit their products than on finding products to fit their customers.<\/p>\n\n\n\n

It\u2019s a nuanced difference, but an important one, because a majority of the robotic solutions that are taking center stage in the market today are being marketed as a quick fix to the low hanging fruit of warehousing, fulfillment, and distribution challenges.<\/p>\n\n\n\n

They are generally singular solutions designed to address singular challenges.<\/p>\n\n\n\n

This can be a good thing if you\u2019re only in the market for a specific product designed to automate a single process in your operation, or if your product line happens to fit into a one-size-fits-all technology offering.<\/p>\n\n\n\n

But if your needs are more complex than that, then you\u2019re looking at all sorts of challenges that may not be addressed by the majority of the solutions out there: Challenges like how to integrate multi-robotic systems into one holistic system and what software you will use to orchestrate your operation.<\/p>\n\n\n\n

Solutions that knock a big problem off your list of challenges can be tempting, especially if they can be implemented quickly without a lot of interruption to your operation. But caution should be paid to the problems such solutions might bring you down the line. Silos of technology are the enemy of growth, because they limit flexibility and scalability.<\/p>\n\n\n\n

True warehouse automation requires solutions to a myriad of challenges that all influence and impact the ability to solve other challenges.<\/p>\n\n\n\n

So while raising the efficiency of a primary operational process can be alluring, if the solution is not seamlessly compatible with the overall operation, then the efficiency gained is likely to be lost in downstream processes because of any number of informational or operational compatibility issues.<\/p>\n\n\n\n

So ask the question, \u201cwhat do you sell?\u201d And you’ll quickly discover if what a provider is selling is really going to tackle the challenges you face. <\/p>\n\n\n\n

What We Sell<\/h2>\n\n\n\n

Our answer to the question, by the way is this:<\/p>\n\n\n\n

At MSI Automate, we sell comprehensive, fully integrated, and centrally orchestrated automation systems that are uniquely designed to address our clients\u2019 warehousing, fulfillment, and distribution challenges.<\/p>\n\n\n\n

Our systems typically incorporate multiple layers of technologies including heterogenous robotics and traditional technologies \u2014 all carefully selected to enhanced our clients\u2019 automation processing capabilities in the areas of:<\/p>\n\n\n\n

\u2022 receiving
\u2022 storage and retrieval
\u2022 pallet, case, tote, and unit picking
\u2022 order fulfillment
\u2022 sortation
\u2022 transportation
\u2022 packing
\u2022 manifesting
\u2022 shipping
\u2022 reverse logistics<\/p>\n\n\n\n

All of our systems are meticulously integrated, orchestrated, and optimized into one turn-key automation ecosystem that is governed by our own AutomateAI<\/sup> warehouse software \u2014 meaning no additional layers of software are required that can slow productivity and raise operating costs.<\/p>\n\n\n\n

Our focus is on our client\u2019s cost per unit (CPU) and finding ways to reduce it to its lowest possible level, while maintaining worker safety and honoring the promises our clients make to their customers in terms of order delivery, accuracy, and quality.<\/p>\n\n\n\n

If you\u2019re thinking about making the leap to emerging technology, or any kind of automation for that matter, let us know what you want to accomplish, and we\u2019ll show you how you can.<\/p>\n\n\n\n\n

SCHEDULE A FREE CONSULTATION<\/a><\/p>\n


<\/p>\n\n

Walter High<\/a> is VP Marketing at MSI Automate, where he has worked since 2012. \n

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