Dear Prospective Customer,
We get it.
Getting your products out to your customers in a cost-efficient and expeditious way can be ridiculously difficult.
Whatever your distribution strategy, the implementation of an automated order fulfillment and distribution operation requires extensive research, sophisticated systems integration, and significant investment if it is to be done properly.
There are so many approaches to consider, so many technology options to choose from, and an alphabet soup of software offerings to study, that it’s easy to see how you and your team could be overwhelmed.
What makes it worse, is that you’ve likely been burned before.
Previous providers likely promised productivity that never materialized. And as a result, you’ve been saddled with systems that didn’t deliver and then eyed skeptically by those who had previously seen you as so promising.
And all to little fault of your own.
For what it’s worth, you’re not alone in your circumstances or the accompanying wariness you may have to providers like us.
We get it.
It’s not you. It’s our industry.
The deliverables are so complex that even providers with the best intentions can have difficulty delivering what they promise — not that there’s any excuse for overpromising, or underdelivering, or that every provider has the best intentions.
And in far too many cases, solutions are delivered through a patchwork of vendors with limited liability on the overall system performance that can leave customers unable to identify the root cause of their system’s underperformance after all the contractors have gone home.
So it’s understandable that your approach to your next project may be guarded, distrustful, and even risk averse.
We have seen it many times before from other prospective customers in similar situations, so it wouldn’t surprise us.
But to be honest, we really hope you don’t adopt that approach.
For your sake, not ours.
We have a blog on the risks of being risk averse, which will explain our reasoning here and provide you with a real world example of why a risk averse approach to investing in automation is not a good one. It will also provide you a step-by-step guide to an approach that will net you the results you want.
Yours truly,
Team MSI Automate
Walter High is VP Marketing at MSI Automate, where he has worked since 2012.